This is a strategy that aims to highlight companies showing growth at a reasonable price. This is a mix of value and growth investing often abbreviated as 'GARP'. GARP investors typically target more sustainable growth rates of 10% – 20%, as opposed to an aggressive growth investor who might target 25%+ growth rates. GARP investors also tend to focus on a company having a high return on capital (especially relative to their industry average) as an indication of superior potential. You can read more here. more »