Last year I noted that blending a strategy designed to include cheap stocks with rising stocks could be the 'ultimate market strategy'. The evidence that Value & Momentum are excellent bedfellows is utterly compelling. The two strategies are complementary as value tends to prosper when momentum lags and vice versa. Given that the returns to value and momentum are fairly uncorrelated investors in both can reap additional returns for less volatility.

If you are a hardcore value investor it's worth seriously considering if you could really stomach the inevitable 3 or 4 year periods where you massively underperform the market. As mentioned in the article linked above the career of Tony Dye (a dedicated value investing fund manager) famously didn't survive the dotcom bubble, while others threw in the towel right at the wrong time.

While momentum investing is anaethma to most serious investors, there's a growing body of research that shows it should be taken just as seriously as growth investing and clearly a dose of it might just save a few careers. So if you wanted to build a systematic investment process around value and momentum how might you go about it?

Getting WISE

Societe Generale's quant team have been running a so-called 'WISE' investment strategy across various markets for over 8 years. At it's core the strategy blends a few value and momentum ratios through a very simple scoring system. The results historically have been quite impressive - especially given the large cap bias - with the original backtest showing a 12.6% annual performance on the long/short portfolio.

The team backtested all the traditional value ratios (P/E, P/B, Yield, P/S, P/CF) including the enterprise value ratios (EV/EBIT, EV/EBITDA, EV/Sales) and added in the 'growth relative ratios' for good measure (PEG and its enterprise ratio cousin the VEG).

They studied each company's ratio on an absolute basis against the entire universe (e.g. large caps in Europe), against their local market index (e.g. FTSE 100) and against their sector. They also tested each ratio relative to each stock and sector's historical average in what looks like a very comprehensive backtest.

On the momentum side they tested the classic pure price momentum ratios (like 6 month relative strength) but also heavily tested earnings surprise ratios - like earnings revisions, upgrades and downgrades.

To figure out which ratios to include in the end portfolio, they picked the ratios that…

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