Virtual Piggy - Online shopping for under-18s
Mar 07th 2013 - Edison Investment Research today published a report on Virtual Piggy entitled "Online Shopping For Under-18s". In summary, the report says:
Virtual Piggy (VPIG) is an emerging player in the online payments and security industry. The security and compliance features of the Virtual Piggy service differentiate it from competitors, enabling merchants to safely cater to the under-18 market. Demand from children to shop online combined with merchants’ desire to serve this market in a secure and compliant manner should drive the adoption of VPIG’s solution, and we believe that VPIG could be of strategic interest to large online retailers and social networks. Having signed up a critical mass of merchants, VPIG’s focus is now on driving end-user adoption of the service.
Edison Investment Research is a leading international investment research company. It has won industry recognition, with awards both in the UK and internationally. The team of 95 includes over 60 analysts supported by a department of supervisory analysts, editors and assistants. Edison writes on more than 400 companies across every sector and works directly with corporates, fund managers, investment banks, brokers and other advisers. Edison’s research is read by institutional investors, alternative funds and wealth managers in more than 100 countries. Edison, founded in 2003, has offices in London, New York and Sydney and is authorised and regulated by the Financial Services Authority (www.fsa.gov.uk/register/firmBasicDetails.do?sid=181584). more »
