Kenneth Fisher Price to Sales Screen
This screen implements the criteria laid out by Kenneth Fisher in his 1984 Dow Jones book, "Super Stocks". The main criteria used by Fisher was the price-to-sales ratio (PSR). Fisher argued that stocks with PSRs below 1.5 are good value while the real winners are those with PSR values under 0.75. The exception to this was “smokestack” industries which don’t generate a lot of excitement, for which the PSR target should be between 0.4 and 0.8.
The other criteria he highlighted were:
Profit margins - He wanted three-year average net margins to be at least 5%
The debt/equity ratio - This should be no greater than 40 percent, and is not applied to financial firms)
Earnings growth - The inflation-adjusted long-term EPS growth rate should be at least 15% per year).
An optional criterion (to be used in the technology and medical industries) was:
Price to Research Ratio - Less than 5% was the best case, and those between 5 and 10% were still indicative of bargains. Less than 15 percent was borderline.