RCS - Nexxen International - Partnership with Stagwell

Nexxen InternationalAnnouncement

16/05/2024 14:00

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RNS Number : 6933O  Nexxen International Ltd  16 May 2024

Reach announcement*

 

16 May 2024

Nexxen International Ltd

("Nexxen" or the "Company")

 

Stagwell (STGW) and Nexxen Partner to Accelerate Seamless Audience Discovery
for Marketers

 

Stagwell and its customers to leverage Nexxen's unified, proprietary data
solutions within the Stagwell Marketing Cloud

 

Partnership aligns with Nexxen's launch of the Nexxen Data Platform, an
expansion of its propriety data management platform

 

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing,
and Nexxen (AIM / NASDAQ: NEXN), a global advertising technology company
comprising unified demand-side and supply-side platforms, with deep expertise
in video and Connected TV ("CTV"), today announced a partnership to offer an
immersive suite of data solutions and integrated applications within the
Stagwell Marketing Cloud, through which advertisers can gain a deeper
understanding of consumers to enhance engagement and drive results.

 

The announcement comes as Nexxen launches the Nexxen Data Platform, building
and expanding upon its proprietary data management platform. The platform
provides an enriched ecosystem in which brands can securely and effectively
input data of their choosing (first-party, contextual, second-party and more)
to augment their audiences with Nexxen's unique data assets and proprietary
applications including contextual audience discovery tools. The availability
of automatic content recognition ("ACR") data through the platform enables
advertisers to better understand viewability patterns and optimally allocate
spend across linear and digital TV.

 

Various capabilities of the partnership are made possible through Nexxen's
proprietary unified identity graph. The solution, which will be broadly
accessible through the Nexxen Data Platform, will combine and deduplicate
multiple identifiers into a merged graph to enable increased scale, frequency
capping and better targeting and attribution at the person and household
level. The unified graph will also help advertisers address changes in privacy
and identity, including cookie deprecation.

"As Stagwell grows our assets and pipeline within the media ecosystem, this
partnership with Nexxen is a win-win for clients," said Mark Penn, chairman
and CEO, Stagwell. "Clients of the Stagwell Marketing Cloud can leverage the
Nexxen Data Platform, specifically Nexxen's proprietary identity graph and
Stagwell's clean room capabilities, to effectively maximize their campaigns
with unified and comprehensive views of valuable audiences across touchpoints
and devices, in a privacy-compliant manner."

 

"Emerging technology like the Nexxen Data Platform is enriching advertisers'
knowledge of consumers and improving engagement, enabling a shift from
exclusively buying media to buying against audiences, and it is driving better
results," said Ofer Druker, CEO, Nexxen. "Our important partnership with
Stagwell brings advanced data solutions to top tier brands around the globe,
and will grow in incremental layers of innovation and value as we put data at
the core of Nexxen's strategic roadmap."

 

About Stagwell Inc.

Stagwell (NASDAQ: STGW) is the challenger network built to transform
marketing. We deliver scaled creative performance for the world's most
ambitious brands, connecting culture-moving creativity with leading-edge
technology to harmonize the art and science of marketing. Led by
entrepreneurs, our specialists in 34+ countries are unified under a single
purpose: to drive effectiveness and improve business results for their
clients. Join us at www.stagwellglobal.com (http://www.stagwellglobal.com/)

 

About Stagwell Marketing Cloud

Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform
built for the modern marketer. Born out of Stagwell's (NASDAQ: STGW) network
of award-winning marketing agencies, SMC's technology empowers marketers to
drive business impact by giving them intuitive tools equipped with
proprietary, actionable data. SMC's portfolio of solutions powers strategic
consumer research, communications, and media activation for brands worldwide
by leveraging technology such as generative and predictive artificial
intelligence, shared augmented reality, and more. Get your head in the cloud
at www.stagwellmarketingcloud.com (http://www.stagwellmarketingcloud.com/)

 

About
Nexxen

Nexxen empowers advertisers, agencies, publishers and broadcasters around the
world to utilize video and Connected TV in the ways that are most meaningful
to them. Comprised of a demand-side platform (DSP), supply-side platform
(SSP), ad server and data management platform (DMP), Nexxen delivers a
flexible and unified technology stack with advanced and exclusive data at its
core. Our robust capabilities span discovery, planning, activation,
measurement and optimization - available individually or in combination - all
designed to enable our partners to reach their goals, no matter how
far-reaching or hyper niche they may be. For more information, visit
www.nexxen.com (http://www.nexxen.com/)

 

Nexxen is headquartered in Israel and maintains offices throughout the United
States, Canada, Europe and Asia-Pacific, and is traded on the London Stock
Exchange (AIM: NEXN) and NASDAQ (NEXN).

More information is available on the Nexxen Data Platform at
www.nexxen.com/nexxen-data-platform
(http://www.nexxen.com/nexxen-data-platform)

 

For further information please contact:

Nexxen International Ltd.

Billy Eckert, Vice President of Investor Relations

ir@nexxen.com

Caroline Smith, Vice President of Communications
csmith@nexxen.com (mailto:csmith@nexxen.com)

KCSA (U.S. Investor Relations)

David Hanover, Investor Relations
nexxenir@kcsa.com

Vigo Consulting (U.K. Financial PR & Investor Relations)

Jeremy Garcia / Peter Jacob / Aisling Fitzgerald

Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com

Cavendish Capital Markets Limited
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate Finance)

Tim Redfern / Jamie Anderson (ECM)

Tel: +44 20 7220 0500

Forward Looking Statements

 

This press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the United
States Securities Act of 1933, as amended, and Section 21E of the United
States Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates," "believes,"
"expects," "intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen identifies
forward-looking statements. All statements contained in this press release
that do not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements regarding
the benefits associated with the Nexxen/Stagwell partnership, and Nexxen's
products and platforms including the Nexxen Data Platform and proprietary
identity graph. These statements are neither promises nor guarantees but
involve known and unknown risks, uncertainties and other important factors
that may cause Nexxen's actual results, performance or achievements to be
materially different from its expectations expressed or implied by the
forward-looking statements, including, but not limited to, the following:
negative global economic conditions; global conflicts and war, including the
current terrorist attacks by Hamas, and the war and hostilities between Israel
and Hamas and Israel and Hezbollah, and how those conditions may adversely
impact Nexxen's business, customers, and the markets in which Nexxen competes.
Nexxen cautions you not to place undue reliance on these forward-looking
statements. For a more detailed discussion of these factors, and other factors
that could cause actual results to vary materially, interested parties should
review the risk factors listed in the Company's most recent Annual Report on
Form 20-F, filed with the U.S. Securities and Exchange Commission
(www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen
in this press release speak only as of the date of this press release, and
Nexxen does not intend to update these forward-looking statements after the
date of this press release, except as required by law.

 

Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the
United States and other countries. All other trademarks are the property of
their respective owners. The use of the word "partner" or "partnership" in
this press release does not mean a legal partner or legal partnership.

 

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